Ziggys Pizza

Ziggys Pizza

Because the item of a pizza menu is always to sell pizzas, special attention must be placed on the colors chosen for his or her ability to sell food. Some colors are 'appetizing' while others aren't, depending on psychological studies and statistical analysis. Of course it usually is safe to stay with all the traditional colors in the Italian flag because that is what customers expect you'll see. Any time a menu is boldly printed in red, green and white in equal proportions, it really is readily identified just as one Italian food or pizza menu. But those colors also mean a lot more depending on the psychology of color, and depending on this same science, there's also colors that ought to be prevented over a menu without exceptions.
Traditional Red, Green and White: The Best Colors to Use for Pizza Menus
While red, green and white are the colors in the Italian flag, also, they are the best colors to work with for a pizzeria because in the psychological impact they've got over a person viewing the menu. Red has been confirmed to speed up a person's heart rate and it also stimulates the appetite. White is often a color of purity and consumers have a tendency to associate white with cleanliness and sterility. That leaves, green which can be 'the' color of nature and all that's natural. In terms of a pizza menu, there is often a subliminal message in making use of those colors to symbolize food that's fresh, clean and natural. Of course, bear in mind that in addition, they make the menu easily recognizable as Italian!
Alternate Colors to Use for Pizza Menus
There are secondary colors this work effectively as some in the best colors to work with for a pizza menu. For instance, yellow if used in a small amount gives a sunny, cheerful appeal, but only in small areas. Brown, beige or ecru can also be good colors as is also 'earth tones,' warm and inviting. Oftentimes pizza menu printing is over a beige or ecru background because white soils too easily and may be a bit too bright around the eyes if used over too large a region. And text should always be in black to really make it readable, with specials coded in green or red if complimentary colors are required to produce an item be noticeable for marketing purposes.
Colors to Avoid over a Pizza Menu - Or Any Menu for that Matter!
A?When searching for the best colors to work with, try and always avoid blue or purple. There is often a proven psychology behind this, apart from the fact that they're going to just clash with all the other colors! Studies conducted indicated that blue will be the rarest color within nature so when foods were dyed blue, subjects ate less. Purple is often a close second and should simply be used over a menu when picturing wines or berries. The object of a pizza menu is always to stimulate the appetite with proper usage of color, as well as appetizing photos of delicious dishes, the pizza menu will virtually perform the upselling in your case!
A good printing company should give you advice which will be the best colors to work with, and may even have an variety of templates from which to choose. There is often a reason certain colors be more effective than these, plus a professional printer knows their colors!

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